Independent recording studios and artists are being provided with more tools for promoting their music, to be more competitive despite the ongoing pandemic. Last month, YouTube announced that the new music streaming service Youtube Music will allow music lovers and providers alike to share their content on Instagram.
The forthcoming feature will be quite similar to how Spotify and Apple Music let users share a story in showcasing a song, including the album cover and the performing artist. Once the new tool becomes live, Instagram users will be provided with a link to add to their Instagram stories. The link will bring followers to YouTube Music where they can view and listen to a full version of the music video. .
The YouTube platform launched earlier this year and was supposed to be working side by side with Google Play Music, it was later announced that the latter will be replaced by YouTube Music instead. Actually, this was expected since in the past few months, Google Play Music no longer allowed users to upload, download, purchase, and preorder music. Nonetheless, YouTube Music is providing a tool that Google Play Music users can use in transferring their music library to YouTube Music before the Google Play Music service shuts down for good in December 2020.
About YouTube Music
Youtube Music is a music streaming platform that gives music lovers a custom-fit interface where they can scroll through music videos and songs available at YouTube. The selections are sorted by playlists, genres and recommendations.
While the use of the streaming services is offered free of charge, it also offers a subscription plan for a premium tier that gives subscribers extra features such as ad-free streaming, song downloads for offline use, and audio-only background playback.
How To Share Your Favorite Songs Through Instagram Stories
Instagram’s Music tool allows a user to add a song to a story by simply selecting from Instagram’s music library. The YouTube Music feature will allow Instagram Story sharers, particularly independent music recording studios and/or artists to link their story to the full version of the music video being promoted via YouTube and YouTube Music.
Instagram users who have not yet discovered this Music toll can simply tap the add a sticker feature in Instagram Stories, and click on the music icon. Doing so will open a library of songs where one can either search for a particular song choice; or look for one by browsing according to genre or mood. Instagram’s Music tool also allows users to play a preview of a song, to make sure they’re adding the right music for their Instagram Story. Once a song has been chosen, simply crop the specific part of the song to add to a story.
The combo feature is a great way for independent artists and recording studios to achieve exposure especially if the Instagram stories attract a multitude of followers, as it also denotes increased chances of attracting more viewers to visit the YouTube Music site. A great thing about Instagram is that this social media platform adds fresh selections of music to its song library on a daily basis. Once the collaboration with YouTube music is rolled out, a music video being promoted can easily become part of Instagram’s song library.
The best way to optimize the use of Instagram in promoting an independently produced song and its artist is to utilize analytic tools that can discern how the Instagram stories are performing in terms of getting viewers to connect to one’s YouTube Music video upload. To find out how analytic tools can work in promoting a music recording with greater efficiency, visit Share My Insights, a website currently ranked as one of the top providers of Instagram analytic tools.