In a time and place where immersive gaming is enjoyed with so much passion, Thailand appears to be the current ideal market for a new source of video game revenues. The country’s population of mobile gamers accounts for 69% of Southeast Asian video game revenues, where Free Fire has a massive following. So much so that Free Fire publisher Garena has been gaining lucratively from the release of Free Fire Classic, a collection of original game soundtracks at Amazon Music.
Games publisher Garena is apparently at the forefront of this new revenue source, having captured a large portion of the rapidly-growing Asian mobile games market with its survival shooter game, Free Fire. When Garena released this mobile game in 2019, the publisher collaborated with several music artists from various countries to create and perform the backstory music for some of Free Fire’s popular battle royale characters. The main goal is to attract a wider range of audience from all walks of life.
Garena’s timely release of the Free Fire Classic – Soundtrack at Amazon Music in March 11, 2020, was vital to the popularity of the game in Southeast Asia. As the number of mobile apps soared at the height of the pandemic, four Free Fire songs emerged at the top of the most beloved video game scores downloaded at Amazon Music.
Vale Vale by Brazilian DJ Alok
DJ Alok’s reputation as one of the top musicians in South America and his massive fan base are apparently instrumental in making his Vale Vale original, Free Fire’s unofficial theme song. So much so that Garena included a playable DJ Alok character in the game. The Brazilian artist is also into esports, having competed at the Free Fire World Championship.
Reckoning by Swedsh Musician Krigaré
One of Free Fire’s newest musical scores is “Reckoning” by Swedish musician Krigaré, which is the background music for the backstories of Hayato and Kelly. The compelling music video depicts the narrative behind the sibling’s quest for vengeance in relation to a violent past.
Just Shake It by Vietnamese Big Daddy featuring Emily
Although the song ? Sao Bé Không L? by BigDaddy is not a Free Fire original score, Free Fire India used the song in June 2020 to kick off the Beach Party event with an upbeat party tempo featuring another Vietnamese Emily in the rap segment.
I’m on Fire- by T.R.A.P Rapper Squad
The T.R.A.P Rapper Squad comprises a mix of international artists named Awich, BJRNCK, Krawk and Faruz Feet, making their music video of different music styles one of the most popular background music of a Free Fire setting.
Garena has actually created a Free Fire ecosystem in Thailand that has linked many careers to the gaming world, including a profession known as โปร Free Fire (Free Fire Pro), The term refers to the highly-skilled gamers who provide gaming-as-a-service to help players get over their frustrations of not being able to get past levels in order to achieve higher ranks.
Although criticized as a form of cheating, it cannot be denied that their rank boosting services help sustain the interests of Thailand’s weaker Free Fire gamers. The reality is that not everyone has ability to quickly master the skills needed to survive a battle royale type of game like Free Fire.