Musicians realize the need to have an online presence using any of the different web-based platforms, such as a music website, social media accounts, YouTube video channel and other ecommerce music streaming platforms. In interacting through any of those online spaces, the need for SEO can be different for musicians.
It also depends on a musician’s status as an artist; whether he or she is still in that stage of wanting to be discovered by music lovers; or already in that stage of maintaining constant engagement with fans.
SEO Marketing is More Complex for Aspiring Musicians
SEO marketing for aspiring musicians is different from marketing a specific product to which there is a potential need.
Brand promoters need only to optimize their marketing channels with relevant keywords. Mainly because the search engine bots will use keywords or phrases, in helping consumers locate a product; or for that matter, discover a new brand of a relevant product. Keywords or key phrases and SEO help consumers find the product they need with less effort.
However, keywords or phrases may seem irrelevant for musicians because they don’t compose songs based on most searched music keywords. In fact, it’s unlikely for anyone to use keywords in discovering new music.
It’s different from marketing a more conventional music-related business that consumers will search for, by using titles. Others even use descriptive words relevant to a music element, product or service; such as dates of concerts, music tour itineraries, guitar or piano lessons, music entertainment venues, etc.
The bottom line about SEO as a marketing tool for music is that it is most useful when a product being marketed is a search-subject, rather than a discovery-subject. Musicians who still have to gain recognition in the world of music should have awareness that SEO here is more complex, time-consuming and slower to produce results.
Making Your Songs Reach People Who Like Your Kind of Music
Making your music reach the ears of music lovers who matter most. Getting them to add your music piece to their list of Liked Songs is a huge step to accomplish. However, that is all on you, regardless of the keywords or hash tags connected to your songs and your internet spaces.
In the journey toward meeting your potential admirers, search engines can help if you have an SEO online presence. Potential fans who heard your song somewhere and liked your music but cannot recall your name, will likely use the lyrics that are stuck in their head.
There’s a good chance they’ll use the name of a specific venue from whence they first heard you sing or perform. They may also know you from a contest you competed in, or from anywhere you performed publicly. The point is, these bits of information in your music website and in your social media accounts or in your ecommerce streaming profile, will matter when searches about you and your music will be launched.
A SERP checker can be a useful tool in helping you find out about searches made about you. Know the keywords used that got your website, your social media post or your YouTube video included in the search page results. Finding out about the type of audience who are inclined to like your music can provide additional inspiration.
Knowing your potential fans also opens up avenues for engaging with them so you will have a general idea of why they find your music relevant to their taste for music.