The Boom in Brazil’s Music Industry – The Hooking Rhythms Will Get You
Brazil’s extraordinary boom in digital music has been making the services of an “empresa de marketing” valuable in shaping music promotions where it counts the most. Brazil is now one of the world’s Top 10 music markets and the largest one in Latin America
What Makes Brazilian Music Popular?
Apparently the rhythm hooks of Brazilian music have grabbed the attention of music lovers across the globe, since Brazil is now at the forefront of the streaming music landscape. The hooking rhythms of Música Popular Brasileira (MPB) has been trending as a favorite urban post-bossa nova style of music in Brazil.
MPBs are highly reminiscent of traditional Brazilian tempos like samba, bossa nova, funk carioca, chorro (jazz), sertanejo (freestyle), tropicália (fusion of Brazilian and African rhythms), and forró (song and dance), just to cite a few examples of music genres that have captivated music streamers across the globe.
Getting the music market right therefore serves as an affirmation of knowing one’s identity as a music artist or band. This is an important factor to consider because you have to engage with your fan-base through a website, by way of online content such as playlists, newsletters and blogs.
Also, make certain to hire a music marketing company that customizes advertising and promotional strategies according to the likes and needs of Brazilian music fans. Doing so can open up greater opportunities of attracting new audiences.
The Music Business is Booming, a Marketing Company is Highly Relevant
A marketing company with proven practical expertise in using strategic advertising and messaging in the world of music enables artists to connect and keep their fan base up to date with the latest developments about their music icon. At the same time, the marketing campaigns and promotions should be wide-reaching.
That way, artists and their music will reach fresh new audiences particularly those who still need to discover and appreciate the benefits of streaming diverse genres of music.
Brazil is Currently Basking in Its Position as a Global Music Leader
Brazil today is recognized for having the most number of music product consumers in the entire South American music market. A country with a population of more than 214 million (last counted in 2021), 77% of which are actively connected 24/7 to the Internet.
According to Pro-Musica Brasil (PMB), the good news for Brazil’s music business is that streaming garnered the largest share of the 2021 revenues of BRL 2.111 billion (USD $391 million) reported by the music industry.
In the following year, Brazil reported BRL 2,526.1 million in revenues for the country’s digitally recorded and streamed music. On-demand music streaming is at present. the largest revenue source; making up 86% of total revenues generated by the country’s music industry in 2022. Today, Brazil has emerged as one of the Top Ten music markets in the world, and still maintains high ranking as the largest music industry in all of South America.