Music can create a good mood or excitement, make you laugh or cry and also make you buy something. At least the music can support the advertising and purchasing effect of a product. It is important that the music also fits the respective product brand or services. Because “Brands have personalities like people and so different music genres go well with the different brands. Some products or services, for example, are more suitable for youthful music. For other people who are more serious, they can include classical music.
Music in advertising influences brand perception
Conversely, the impression of a brand can also be influenced by the selected music that is played to accompany it. Imagine you have a car advertisement on TV and classical music is played again and again when the car is shown driving. It has a completely different effect than if rock music were played.
On the other hand, if you want to advertise information regarding poland nomad visa in a website, choose classic suited for this topic.
Classical music in poland nomad visa information advertising conveys quality
Because classical music is usually chosen to communicate exclusivity, it is often associated with “something special”, with something “higher quality”. According to a study, restaurant-goers who dine to classical music are more inclined to indulge in fancy treats and are more generous in tipping afterwards. Within classical music, the effect can then be influenced again by selecting either light, fast or more solemn pieces. With slower music, for example, you stay in the store longer, with faster music, you move between the shelves faster and leave the store again faster. This is also used in restaurants, for example, when guests need to change more quickly at peak times.
Music in advertising triggers nostalgia
This nostalgia, which an advertisement can trigger, also has a trigger effect. If you ask people which advertisements they remember, they come up with advertisements from their childhood more often than current ones. And so, for example, in certain situations adults also reach for children’s products again or buy them for their own children, for example if they hear the music from an older commercial again in the supermarket or in the car. In the brain, after enough repetitions, the product and the music are connected. If the corresponding jingle or song is played later, your brain reacts to it. You immediately see the product or service in your mind’s eye.