The popularity of live music events festivals has become bigger over time. While industry players have benefitted from it, experts agree that if it can figure out ways to work smartly with the music business to make experiences and products, and the travel sector stands to increase those gains.
Musical occasions run a lot of conferences and parties. It established the Music Tourism Convention, the first trade event designed to attract tourism and music industry. The music industry has been changing its target earning potential for shows. The U.S. concert and event advertising market is anticipated to create $28 billion in revenue this year, according to the research company IbisWorld, compared to these plateauing sales of recorded music. The travel industry appears well placed to capitalize on that trend. Read more about travel and tourism in https://holidaynomad.com/best-travel-purse-and-weekend-bag/.
Traveling for Musical Events
According to Payne, festivals are working harder to courtroom and concert-goers that are traveling from further afield since they’re more inclined to spend more cash both inside and outside the place and subsequently become more precious in advertising and marketing. Youth and student travel service, STA Travel has understood significant festival adventure and the music is now to travelers. It’s developed three merchandise and advertising initiatives dedicated to music tourism: STA Travel, STA Travel Tours, and STA Travel Festivals Sounds.
Even though STA Travel Festivals has existed for numerous years, STA Travel Sounds triumphed in August 2015 as a stage to help travelers find lesser-known regional artists. STA Travel Beats premiered in partnership with Beats Travel as a succession of tours featuring more romantic music events in August 2016.
Tor White, inventive manager of STA Travel, stated, music as a motive and as adventure travel is growing more and more popular. A festival can be an excellent entry point to a destination that is new. Enormous festivals are still crucial, but also the increasing number of smaller intriguing lifestyle and music festivals, blending arts, culture, and health in addition to music and in magnificent. What these music tourism destinations have revealed is that fostering a flourishing music scene feeds into tourism experiences in different locations like the arts and dining, and vice versa.
Regena Bearden of the Memphis Visitors and convention bureau traced the origins of the music tourism of this city from the home of Elvis Presley, Graceland, in 1982. Ever since that time, Memphis has developed music tourism attractions such as the Gibson guitar factory, the Memphis Rock’n’ Soul Museum, Sun Studio, Beale Street, its music place, and the Blues Hall of Fame.